{"id":4628,"date":"2026-06-12T11:47:05","date_gmt":"2026-06-12T08:47:05","guid":{"rendered":"https:\/\/ten.celeht.ee\/unkategorisiert\/hartwall-original-long-drink-pos-kampagne\/"},"modified":"2026-09-16T12:49:29","modified_gmt":"2026-09-16T09:49:29","slug":"hartwall-original-long-drink-pos-kampagne","status":"publish","type":"post","link":"https:\/\/ten.celeht.ee\/de\/cases\/hartwall-original-long-drink-pos-kampagne\/","title":{"rendered":"Hartwall Original Long Drink POS-Kampagne"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4628\" class=\"elementor elementor-4628 elementor-2364\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87b1e7 e-con e-atomic-element e-flexbox-base e-default-div e-c87b1e7-fb93ea4 \" data-id=\"c87b1e7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c87b1e7\">\n    <div class=\"elementor-element elementor-element-16cec58 e-con e-atomic-element e-flexbox-base e-default-div e-16cec58-d7f63f7 \" data-id=\"16cec58\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"16cec58\">\n    \t\t<div class=\"elementor-element elementor-element-0577b9f elementor-widget elementor-widget-menu-anchor\" data-id=\"0577b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6945cd e-con e-atomic-element e-flexbox-base e-default-div e-f6945cd-40948b1 e-f6945cd-40948b1 \" data-id=\"f6945cd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f6945cd\">\n    \t\t<div class=\"elementor-element elementor-element-ce3c040 elementor-widget__width-inherit elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"ce3c040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ten.celeht.ee\/de\/cases\/celsius-pos-kampagne\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">Celsius POS-Kampagne<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg><span class=\"elementor-screen-only\">Weiter<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"16002ee\" class=\"e-16002ee-109adec gallery-heading e-heading-base e-default-h1\">Hartwall Original Long Drink<\/h1>\n\t\t\t\t\t<p class=\"content-dark e-3371a44-08ccadc e-paragraph-base e-default-p\" data-interaction-id=\"3371a44\">Ein kompletter Markenauftritt im finnischen Handel<\/p>\n\t\t\t\t\t<p class=\"content-dark e-84ab727-0084e4d e-paragraph-base e-default-p\" data-interaction-id=\"84ab727\">Wenn das Produkt ikonisch ist, sollte sich die ganze Verkaufsfl\u00e4che nach der Marke anf\u00fchlen. Bei Hartwall Original Long Drink ging es nicht darum, ein einzelnes Display zu bauen. Die Kampagne entstand als kompletter Mix aus POS-L\u00f6sungen: verschiedene Elemente, die in unterschiedlichen Handelsumfeldern funktionieren und dabei eine erkennbare, durchg\u00e4ngige Markenidentit\u00e4t halten. Hartwall Original Long Drink ist besonders eng mit Finnland verbunden. Das Getr\u00e4nk wurde f\u00fcr die Olympischen Spiele 1952 in Helsinki entwickelt und wird bis heute nach dem Originalrezept hergestellt.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90f252 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d90f252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-717f6e9 e-con e-atomic-element e-div-block-base e-default-div e-717f6e9-38b6a79 \" data-id=\"717f6e9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"717f6e9\">\n    \t\t<div class=\"elementor-element elementor-element-d45d38a elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"d45d38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Emerson10 Octagon<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74a518 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"f74a518\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faster Arch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983fe46 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"983fe46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pallet Wrap<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e7e14 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"85e7e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faster Display<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-052828f elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"052828f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Bodenaufkleber<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e477057 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e477057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3253291 e-con e-atomic-element e-div-block-base e-default-div e-3253291-d4368c8 \" data-id=\"3253291\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3253291\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"dbb04ce\">Das Ergebnis:<\/p>\n\t\t\t\t\t<p class=\"content-dark e-df7b10d-e752c94 e-paragraph-base e-default-p\" data-interaction-id=\"df7b10d\">Eine Kampagne. Mehrere L\u00f6sungen. Eine erkennbare Marke. Der Case Hartwall Original Long Drink zeigt, wie gut gestaltete POS-Produkte als Kollektion zu einer starken Handelskampagne zusammenwachsen. Statt von einem Display alles zu verlangen, lassen sich f\u00fcr jeden Standort die passenden Elemente kombinieren: Sichtbarkeit, Struktur und Wiedererkennung \u00fcberall dort, wo die Kampagne auftritt. Vom einzelnen POS-Element bis zum kompletten Marktumfeld - die richtige Kombination macht aus Verkaufsfl\u00e4che ein echtes Markenziel.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ff382fe e-con e-atomic-element e-flexbox-base e-default-div e-ff382fe-24ec52e \" data-id=\"ff382fe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ff382fe\">\n    <div class=\"elementor-element elementor-element-9e90e21 e-con e-atomic-element e-flexbox-base e-default-div e-9e90e21-060b50c \" data-id=\"9e90e21\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9e90e21\">\n    \t\t<div class=\"elementor-element elementor-element-acaf098 elementor-widget elementor-widget-menu-anchor\" data-id=\"acaf098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"1e6a5f4\" class=\"e-1e6a5f4-2e3f17d gallery-heading e-heading-base e-default-h1\">Projektgalerie<\/h1>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-6284111 elementor-widget elementor-widget-gallery\" data-id=\"6284111\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;overlay_title&quot;:&quot;title&quot;,&quot;overlay_description&quot;:&quot;description&quot;,&quot;columns_mobile&quot;:2,&quot;columns_tablet&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492250918.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Hartwall POS campaign Pallet Wrap\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYyOSwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC8xNzg1NDkyMjUwOTE4LmpwZWciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492250918-768x576.jpeg\" data-width=\"768\" data-height=\"576\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHartwall POS campaign Pallet Wrap\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492248910.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Hartwall POS campaign Emerson10 Octagon\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzMCwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC8xNzg1NDkyMjQ4OTEwLmpwZWciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492248910-768x1024.jpeg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHartwall POS campaign Emerson10 Octagon\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492247064.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Hartwall POS campaign Faster Display\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzMSwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC8xNzg1NDkyMjQ3MDY0LmpwZWciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492247064-768x1024.jpeg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHartwall POS campaign Faster Display\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492242627.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Hartwall POS campaign Faster Arch\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDYzMiwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC8xNzg1NDkyMjQyNjI3LmpwZWciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492242627-768x827.jpeg\" data-width=\"768\" data-height=\"827\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHartwall POS campaign Faster Arch\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e6ecb6b e-con e-atomic-element e-flexbox-base e-default-div e-e6ecb6b-d6759b6 \" data-id=\"e6ecb6b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e6ecb6b\">\n    <div class=\"elementor-element elementor-element-5bbded2 e-con e-atomic-element e-flexbox-base e-default-div e-5bbded2-e8ac328 \" data-id=\"5bbded2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5bbded2\">\n    \t\t<div class=\"elementor-element elementor-element-dfb619f elementor-widget elementor-widget-menu-anchor\" data-id=\"dfb619f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edca1e4 e-con e-atomic-element e-flexbox-base e-default-div e-edca1e4-f16663b benefits-split__intro \" data-id=\"edca1e4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"edca1e4\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"f7941fd\">Die Herausforderung<\/p>\n\t\t\t\t\t<p class=\"content-dark e-de76712-effb98c e-paragraph-base e-default-p\" data-interaction-id=\"de76712\">Jeder Markt ist anders. Manche Standorte haben Platz f\u00fcr eine gro\u00dfe Bodeninstallation, andere brauchen eine kompakte L\u00f6sung rund um ein vorhandenes K\u00fchlm\u00f6bel oder eine Palette. Die Kampagne musste sich an verf\u00fcgbare Fl\u00e4che, Warenmengen und Vorgaben der Handelskette anpassen und trotzdem in jedem Format dieselbe erkennbare Markenidentit\u00e4t tragen.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aa44574 e-con e-atomic-element e-flexbox-base e-default-div e-aa44574-2f60a19 e-aa44574-2f60a19 \" data-id=\"aa44574\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"aa44574\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"69b7afd\">Die L\u00f6sung<\/p>\n\t\t\t\t\t<p class=\"content-dark e-e6cba6f-4ae1da8 e-paragraph-base e-default-p\" data-interaction-id=\"e6cba6f\">Die Kampagne setzt nicht auf eine einzelne L\u00f6sung, sondern kombiniert mehrere Displayformate. Torb\u00f6gen, Palettendisplays, Palettenbranding, Bodengrafiken, Produkt-Konturelemente, K\u00fchlm\u00f6belverkleidungen und freistehende Aufbauten arbeiten zusammen und ergeben ein gr\u00f6\u00dferes gebrandetes Umfeld.<br><br>Gro\u00dffl\u00e4chige Markenelemente trennen die Zone von Hartwall Original Long Drink von den umliegenden Regalen. \u00dcberdimensionale Produktmotive, kr\u00e4ftige blau-wei\u00dfe Grafik und erh\u00f6htes Branding schaffen Sichtbarkeit aus mehreren Richtungen und geben Shoppern ein klares visuelles Ziel.<br><br>Eine Palette kann einfach eine Palette sein. Mit der richtigen Kombination aus Grafik, Konstruktion und Branding wird sie Teil der Kampagne. Die Ware verkleiden und rahmen, Bodenkommunikation erg\u00e4nzen, mit Torb\u00f6gen und \u00fcberdimensionalen Elementen H\u00f6he schaffen: So wird aus Warenmenge ein Teil der visuellen Geschichte.<br><br>Besonders interessant an dieser Kampagne ist die Kombination verschiedener Produkte, die als ein System funktionieren:<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de4b66 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6de4b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Palettendisplays f\u00fcr gro\u00dfe Warenmengen, ohne dass das Branding verschwindet.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Torb\u00f6gen und erh\u00f6hte Elemente f\u00fcr H\u00f6he und Sichtbarkeit \u00fcber den ganzen Markt hinweg.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pallet Wraps und gebrandete Paneele, die aus gew\u00f6hnlichen Warenpl\u00e4tzen Markenfl\u00e4chen machen.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Bodengrafiken, die die Kampagne \u00fcber das Display hinaus verl\u00e4ngern.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">K\u00fchlm\u00f6bel-Integrationen, die die Markenzone mit dem Einkaufsweg verbinden.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3D- und \u00fcberdimensionale Produktelemente f\u00fcr Tiefe, Wiedererkennung und visuelle Wirkung.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Freistehende Displays f\u00fcr kontrollierte Produktpr\u00e4sentation und zus\u00e4tzliche Merchandising-Fl\u00e4che.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e98ffaa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e98ffaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ten.celeht.ee\/de\/kontakt\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Kontakt aufnehmen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hartwall Original Long Drink Ein kompletter Markenauftritt im finnischen Handel Wenn das Produkt ikonisch ist, sollte sich die ganze Verkaufsfl\u00e4che nach der Marke anf\u00fchlen. Bei Hartwall Original Long Drink ging es nicht darum, ein einzelnes Display zu bauen. Die Kampagne entstand als kompletter Mix aus POS-L\u00f6sungen: verschiedene Elemente, die in unterschiedlichen Handelsumfeldern funktionieren und dabei [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-4628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hartwall Original Long Drink POS-Kampagne - Emerson10 POS factory<\/title>\n<meta name=\"description\" content=\"Torb\u00f6gen, Pallet Wraps, Octagons und Bodengrafiken machten finnische M\u00e4rkte zu Hartwall-Original-Long-Drink-Territorium. 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