{"id":5163,"date":"2026-07-22T20:31:57","date_gmt":"2026-07-22T17:31:57","guid":{"rendered":"https:\/\/ten.celeht.ee\/non-classe\/campagne-plv-lowcali\/"},"modified":"2026-09-16T12:56:16","modified_gmt":"2026-09-16T09:56:16","slug":"campagne-plv-lowcali","status":"publish","type":"post","link":"https:\/\/ten.celeht.ee\/fr\/realisations\/campagne-plv-lowcali\/","title":{"rendered":"Campagne PLV LowCali"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5163\" class=\"elementor elementor-5163 elementor-2083\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87b1e7 e-con e-atomic-element e-flexbox-base e-default-div e-c87b1e7-fb93ea4 \" data-id=\"c87b1e7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c87b1e7\">\n    <div class=\"elementor-element elementor-element-16cec58 e-con e-atomic-element e-flexbox-base e-default-div e-16cec58-d7f63f7 \" data-id=\"16cec58\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"16cec58\">\n    \t\t<div class=\"elementor-element elementor-element-0577b9f elementor-widget elementor-widget-menu-anchor\" data-id=\"0577b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6945cd e-con e-atomic-element e-flexbox-base e-default-div e-f6945cd-40948b1 e-f6945cd-40948b1 \" data-id=\"f6945cd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f6945cd\">\n    \t\t<div class=\"elementor-element elementor-element-28a2d80 elementor-widget__width-inherit elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"28a2d80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ten.celeht.ee\/fr\/realisations\/campagne-plv-celsius\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm28.9-143.6L209.4 288H392c13.3 0 24-10.7 24-24v-16c0-13.3-10.7-24-24-24H209.4l75.5-72.4c9.7-9.3 9.9-24.8.4-34.3l-11-10.9c-9.4-9.4-24.6-9.4-33.9 0L107.7 239c-9.4 9.4-9.4 24.6 0 33.9l132.7 132.7c9.4 9.4 24.6 9.4 33.9 0l11-10.9c9.5-9.5 9.3-25-.4-34.3z\"><\/path><\/svg><span class=\"elementor-screen-only\">Pr\u00e9c\u00e9dent<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">Campagne PLV Celsius<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ten.celeht.ee\/fr\/realisations\/campagne-plv-nocco\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">Campagne PLV Nocco<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg><span class=\"elementor-screen-only\">Suivant<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"16002ee\" class=\"e-16002ee-109adec gallery-heading e-heading-base e-default-h1\">Campagne PLV LowCali<\/h1>\n\t\t\t\t\t<p class=\"content-dark e-3371a44-08ccadc e-paragraph-base e-default-p\" data-interaction-id=\"3371a44\">Lowcali avait besoin d'un dispositif de campagne en magasin frais et color\u00e9 pour soutenir la visibilit\u00e9 et la d\u00e9gustation de sa gamme de boissons vitamin\u00e9es sans sucre. Emerson10 a produit une campagne PLV modulable \u00e0 base de syst\u00e8mes Faster Display et d'accessoires personnalis\u00e9s, pour assurer une forte visibilit\u00e9 dans des environnements de magasin tr\u00e8s diff\u00e9rents.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90f252 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d90f252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-717f6e9 e-con e-atomic-element e-div-block-base e-default-div e-717f6e9-38b6a79 \" data-id=\"717f6e9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"717f6e9\">\n    \t\t<div class=\"elementor-element elementor-element-d45d38a elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"d45d38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Fasterdisplays\u00a9<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74a518 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"f74a518\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faster popup demo table<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983fe46 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"983fe46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Accessoires<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e477057 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e477057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3253291 e-con e-atomic-element e-div-block-base e-default-div e-3253291-d4368c8 \" data-id=\"3253291\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3253291\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"dbb04ce\">Le r\u00e9sultat :<\/p>\n\t\t\t\t\t<p class=\"content-dark e-df7b10d-e752c94 e-paragraph-base e-default-p\" data-interaction-id=\"df7b10d\">La campagne PLV Lowcali a cr\u00e9\u00e9 en magasin une pr\u00e9sence lumineuse, modulable et tourn\u00e9e vers le shopper. Le dispositif final a permis \u00e0 Lowcali de gagner en visibilit\u00e9, de cr\u00e9er un espace d\u00e9di\u00e9 \u00e0 ses produits et de soutenir les d\u00e9gustations comme les \u00e9changes avec les shoppers. <br><\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ff382fe e-con e-atomic-element e-flexbox-base e-default-div e-ff382fe-24ec52e \" data-id=\"ff382fe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ff382fe\">\n    <div class=\"elementor-element elementor-element-9e90e21 e-con e-atomic-element e-flexbox-base e-default-div e-9e90e21-060b50c \" data-id=\"9e90e21\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9e90e21\">\n    \t\t<div class=\"elementor-element elementor-element-acaf098 elementor-widget elementor-widget-menu-anchor\" data-id=\"acaf098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"1e6a5f4\" class=\"e-1e6a5f4-2e3f17d gallery-heading e-heading-base e-default-h1\">Galerie du projet<\/h1>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-6284111 elementor-widget elementor-widget-gallery\" data-id=\"6284111\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;overlay_title&quot;:&quot;title&quot;,&quot;overlay_description&quot;:&quot;description&quot;,&quot;columns_mobile&quot;:2,&quot;columns&quot;:5,&quot;columns_tablet&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/lowcali-pos-campaign--scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"lowcali pos campaign\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTE2NCwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9sb3djYWxpLXBvcy1jYW1wYWlnbi0tc2NhbGVkLmpwZWciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/lowcali-pos-campaign--768x1024.jpeg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tlowcali pos campaign\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/lowcali-pos-campaign-scaled.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"lowcali pos campaign\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTE2NSwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9sb3djYWxpLXBvcy1jYW1wYWlnbi1zY2FsZWQuanBlZyIsInNsaWRlc2hvdyI6IjYyODQxMTEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/lowcali-pos-campaign-768x1024.jpeg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tlowcali pos campaign\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/Lowcali-pos-addons-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Lowcali pos addons\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTE2NiwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9Mb3djYWxpLXBvcy1hZGRvbnMtc2NhbGVkLmpwZyIsInNsaWRlc2hvdyI6IjYyODQxMTEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/Lowcali-pos-addons-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLowcali pos addons\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/lowcali-pos-campaign2-rotated.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"lowcali pos campaign2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTE2NywidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9sb3djYWxpLXBvcy1jYW1wYWlnbjItcm90YXRlZC5qcGciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/lowcali-pos-campaign2-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tlowcali pos campaign2\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/lowcali-pos-process-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"lowcali pos process\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTE2OCwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9sb3djYWxpLXBvcy1wcm9jZXNzLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/lowcali-pos-process-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tlowcali pos process\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e6ecb6b e-con e-atomic-element e-flexbox-base e-default-div e-e6ecb6b-d6759b6 \" data-id=\"e6ecb6b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e6ecb6b\">\n    <div class=\"elementor-element elementor-element-5bbded2 e-con e-atomic-element e-flexbox-base e-default-div e-5bbded2-e8ac328 \" data-id=\"5bbded2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5bbded2\">\n    \t\t<div class=\"elementor-element elementor-element-dfb619f elementor-widget elementor-widget-menu-anchor\" data-id=\"dfb619f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edca1e4 e-con e-atomic-element e-flexbox-base e-default-div e-edca1e4-f16663b benefits-split__intro \" data-id=\"edca1e4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"edca1e4\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"f7941fd\">Le d\u00e9fi<\/p>\n\t\t\t\t\t<p class=\"content-dark e-de76712-effb98c e-paragraph-base e-default-p\" data-interaction-id=\"de76712\">La cat\u00e9gorie des boissons est satur\u00e9e, color\u00e9e et tr\u00e8s concurrentielle. Lowcali avait besoin de pr\u00e9sentoirs \u00e0 sa marque, capables d'accrocher le regard avant que le produit ne disparaisse dans le d\u00e9sordre habituel du rayon.<br>Il fallait un format permettant un contact direct avec le shopper, o\u00f9 le produit pouvait \u00eatre pr\u00e9sent\u00e9, go\u00fbt\u00e9 et expliqu\u00e9 simplement, dans des conditions r\u00e9alistes pour le magasin. <br><br>Certains points de vente demandaient un pr\u00e9sentoir compact. D'autres, une pr\u00e9sence de campagne plus forte avec des \u00e9l\u00e9ments de marque suppl\u00e9mentaires. Le syst\u00e8me PLV devait \u00eatre assez souple pour s'adapter sans transformer chaque magasin en chantier sur mesure.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aa44574 e-con e-atomic-element e-flexbox-base e-default-div e-aa44574-2f60a19 e-aa44574-2f60a19 \" data-id=\"aa44574\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"aa44574\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"69b7afd\">La solution<\/p>\n\t\t\t\t\t<p class=\"content-dark e-e6cba6f-4ae1da8 e-paragraph-base e-default-p\" data-interaction-id=\"e6cba6f\">Emerson10 a cr\u00e9\u00e9 pour Lowcali un syst\u00e8me de campagne PLV combinant Faster Displays, Faster Pop-up Demo Tables et accessoires personnalis\u00e9s. Le Faster Display a donn\u00e9 \u00e0 la campagne un point de pr\u00e9sentation clair en magasin, avec des surfaces imprim\u00e9es, un visuel fort et la place n\u00e9cessaire pour la gamme de boissons Lowcali. <br><br>La Faster Pop-up Demo Table a servi aux d\u00e9gustations et aux \u00e9chantillonnages, en offrant aux animateurs ou aux \u00e9quipes du magasin un support pratique et \u00e0 la marque pour engager le shopper. Les accessoires ont prolong\u00e9 le message de campagne dans le point de vente, en ajoutant des \u00e9l\u00e9ments de marque qui rappelaient les b\u00e9n\u00e9fices produit. <br><br>Ensemble, ces \u00e9l\u00e9ments formaient un dispositif utilisable comme pr\u00e9sentoir autonome, comme stand de d\u00e9gustation ou comme zone de marque plus large en magasin.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e98ffaa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e98ffaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ten.celeht.ee\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons de votre projet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lowcali avait besoin d&rsquo;un dispositif de campagne en magasin frais et color\u00e9 pour soutenir la visibilit\u00e9 et la d\u00e9gustation de sa gamme de boissons vitamin\u00e9es sans sucre. Emerson10 a produit une campagne PLV modulable \u00e0 base de syst\u00e8mes Faster Display et d&rsquo;accessoires personnalis\u00e9s, pour assurer une forte visibilit\u00e9 dans des environnements de magasin tr\u00e8s diff\u00e9rents. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-5163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realisations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne PLV LowCali - Emerson10 POS factory<\/title>\n<meta name=\"description\" content=\"Des Faster Displays, des tables de d\u00e9monstration pop-up et des accessoires aux couleurs de la marque ont donn\u00e9 \u00e0 Lowcali un espace de d\u00e9gustation lumineux et modulable dans un rayon boissons satur\u00e9. 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