{"id":5170,"date":"2026-06-16T17:45:22","date_gmt":"2026-06-16T14:45:22","guid":{"rendered":"https:\/\/ten.celeht.ee\/non-classe\/campagne-plv-celsius\/"},"modified":"2026-09-16T12:56:43","modified_gmt":"2026-09-16T09:56:43","slug":"campagne-plv-celsius","status":"publish","type":"post","link":"https:\/\/ten.celeht.ee\/fr\/realisations\/campagne-plv-celsius\/","title":{"rendered":"Campagne PLV Celsius"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5170\" class=\"elementor elementor-5170 elementor-367\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87b1e7 e-con e-atomic-element e-flexbox-base e-default-div e-c87b1e7-fb93ea4 \" data-id=\"c87b1e7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c87b1e7\">\n    <div class=\"elementor-element elementor-element-16cec58 e-con e-atomic-element e-flexbox-base e-default-div e-16cec58-d7f63f7 \" data-id=\"16cec58\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"16cec58\">\n    \t\t<div class=\"elementor-element elementor-element-0577b9f elementor-widget elementor-widget-menu-anchor\" data-id=\"0577b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6945cd e-con e-atomic-element e-flexbox-base e-default-div e-f6945cd-40948b1 e-f6945cd-40948b1 \" data-id=\"f6945cd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f6945cd\">\n    \t\t<div class=\"elementor-element elementor-element-ce3c040 elementor-widget__width-inherit elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"ce3c040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ten.celeht.ee\/fr\/realisations\/campagne-plv-hartwall-original-long-drink\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-left\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 504C119 504 8 393 8 256S119 8 256 8s248 111 248 248-111 248-248 248zm28.9-143.6L209.4 288H392c13.3 0 24-10.7 24-24v-16c0-13.3-10.7-24-24-24H209.4l75.5-72.4c9.7-9.3 9.9-24.8.4-34.3l-11-10.9c-9.4-9.4-24.6-9.4-33.9 0L107.7 239c-9.4 9.4-9.4 24.6 0 33.9l132.7 132.7c9.4 9.4 24.6 9.4 33.9 0l11-10.9c9.5-9.5 9.3-25-.4-34.3z\"><\/path><\/svg><span class=\"elementor-screen-only\">Pr\u00e9c\u00e9dent<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--title\">Campagne PLV Hartwall Original Long Drink<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ten.celeht.ee\/fr\/realisations\/campagne-plv-lowcali\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">Campagne PLV LowCali<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg><span class=\"elementor-screen-only\">Suivant<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"16002ee\" class=\"e-16002ee-109adec gallery-heading e-heading-base e-default-h1\">Campagne PLV Celsius<\/h1>\n\t\t\t\t\t<p class=\"content-dark e-3371a44-08ccadc e-paragraph-base e-default-p\" data-interaction-id=\"3371a44\">Un syst\u00e8me shop-in-shop autoportant con\u00e7u pour le lancement de Celsius sur le march\u00e9 balte. Construite autour de l'identit\u00e9 monochrome \u00e9pur\u00e9e de la marque et ancr\u00e9e par une canette g\u00e9ante, la campagne a \u00e9t\u00e9 d\u00e9ploy\u00e9e dans les plus grandes enseignes d'Helsinki pendant les six premiers mois du produit en rayon.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90f252 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d90f252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-717f6e9 e-con e-atomic-element e-div-block-base e-default-div e-717f6e9-38b6a79 \" data-id=\"717f6e9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"717f6e9\">\n    \t\t<div class=\"elementor-element elementor-element-d45d38a elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"d45d38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Emerson10 Octagon<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74a518 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"f74a518\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faster Display<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983fe46 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"983fe46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faster Totem<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e7e14 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"85e7e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Habillages de palette<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-052828f elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"052828f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Accessoires<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e477057 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e477057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3253291 e-con e-atomic-element e-div-block-base e-default-div e-3253291-d4368c8 \" data-id=\"3253291\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3253291\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"dbb04ce\">Le r\u00e9sultat :<\/p>\n\t\t\t\t\t<p class=\"content-dark e-df7b10d-e752c94 e-paragraph-base e-default-p\" data-interaction-id=\"df7b10d\">La campagne a donn\u00e9 \u00e0 Celsius un territoire de marque identifiable dans des magasins o\u00f9 le produit n'avait encore aucun historique en rayon. Un seul syst\u00e8me de pr\u00e9sentoirs a couvert tous les formats de magasin : un habillage complet en shop-in-shop l\u00e0 o\u00f9 la surface le permettait, un totem et un montage sur palette l\u00e0 o\u00f9 elle manquait. L'identit\u00e9 monochrome se retrouvait sur chaque \u00e9l\u00e9ment : partout o\u00f9 les shoppers croisaient le lancement, ils voyaient une seule et m\u00eame marque, de l'entr\u00e9e du magasin au rayon frais.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ff382fe e-con e-atomic-element e-flexbox-base e-default-div e-ff382fe-24ec52e \" data-id=\"ff382fe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ff382fe\">\n    <div class=\"elementor-element elementor-element-9e90e21 e-con e-atomic-element e-flexbox-base e-default-div e-9e90e21-060b50c \" data-id=\"9e90e21\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9e90e21\">\n    \t\t<div class=\"elementor-element elementor-element-acaf098 elementor-widget elementor-widget-menu-anchor\" data-id=\"acaf098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"1e6a5f4\" class=\"e-1e6a5f4-2e3f17d gallery-heading e-heading-base e-default-h1\">Galerie du projet<\/h1>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-6284111 elementor-widget elementor-widget-gallery\" data-id=\"6284111\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;overlay_title&quot;:&quot;title&quot;,&quot;overlay_description&quot;:&quot;description&quot;,&quot;columns_mobile&quot;:2,&quot;columns&quot;:6,&quot;columns_tablet&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1733474287663.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Faster Totem\" data-elementor-lightbox-description=\"Faster totem + pallet covers\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTEwOSwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC8xNzMzNDc0Mjg3NjYzLmpwZyIsInNsaWRlc2hvdyI6IjYyODQxMTEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1733474287663-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster Totem\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster totem + pallet covers\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1732117462260.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Faster\" data-elementor-lightbox-description=\"Faster totem + Faster Display\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTEwOCwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC8xNzMyMTE3NDYyMjYwLmpwZyIsInNsaWRlc2hvdyI6IjYyODQxMTEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1732117462260-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster totem + Faster Display\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1732117460962.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Faster Totem\" data-elementor-lightbox-description=\"Faster totem + pallet covers + addons\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTEwNywidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC8xNzMyMTE3NDYwOTYyLmpwZyIsInNsaWRlc2hvdyI6IjYyODQxMTEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1732117460962-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster Totem\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tFaster totem + pallet covers + addons\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1739994554470.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Emerson Octagon\" data-elementor-lightbox-description=\"Emerson Octagon + addons\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAzMywidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC8xNzM5OTk0NTU0NDcwLmpwZWciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1739994554470-768x1024.jpeg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEmerson Octagon\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEmerson Octagon + addons\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1737734727366.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Emerson Octagon\" data-elementor-lightbox-description=\"Marque : Celsius\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAzMiwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC8xNzM3NzM0NzI3MzY2LmpwZyIsInNsaWRlc2hvdyI6IjYyODQxMTEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1737734727366-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEmerson Octagon\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarque : Celsius\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1737121008499.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Emerson Octagon\" data-elementor-lightbox-description=\"Marque : Celsius\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NTAzMSwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC8xNzM3MTIxMDA4NDk5LmpwZyIsInNsaWRlc2hvdyI6IjYyODQxMTEifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/07\/1737121008499-768x1024.jpg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEmerson Octagon\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__description\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMarque : Celsius\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e6ecb6b e-con e-atomic-element e-flexbox-base e-default-div e-e6ecb6b-d6759b6 \" data-id=\"e6ecb6b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e6ecb6b\">\n    <div class=\"elementor-element elementor-element-5bbded2 e-con e-atomic-element e-flexbox-base e-default-div e-5bbded2-e8ac328 \" data-id=\"5bbded2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5bbded2\">\n    \t\t<div class=\"elementor-element elementor-element-dfb619f elementor-widget elementor-widget-menu-anchor\" data-id=\"dfb619f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edca1e4 e-con e-atomic-element e-flexbox-base e-default-div e-edca1e4-f16663b benefits-split__intro \" data-id=\"edca1e4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"edca1e4\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"f7941fd\">Le d\u00e9fi<\/p>\n\t\t\t\t\t<p class=\"content-dark e-de76712-effb98c e-paragraph-base e-default-p\" data-interaction-id=\"de76712\">Celsius entrait dans des magasins o\u00f9 les shoppers ne connaissaient pas la marque, dans une cat\u00e9gorie o\u00f9 chaque concurrent se bat pour l'attention \u00e0 coups de couleur et de bruit. Le lancement devait exister d\u00e8s le premier jour : visible depuis l'autre bout de l'all\u00e9e, capable de porter un vrai volume de produits et reconnaissable comme Celsius au premier coup d'\u0153il. <br><br>Le volet pratique \u00e9tait tout aussi exigeant. L'agencement des magasins changeait d'une enseigne \u00e0 l'autre : aucun format unique ne pouvait convenir partout. Et pour un d\u00e9ploiement dans les plus grandes enseignes d'Helsinki, chaque unit\u00e9 devait \u00eatre livr\u00e9e \u00e0 plat et mont\u00e9e par le personnel du magasin, sans \u00e9quipe terrain passant dans chaque point de vente.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aa44574 e-con e-atomic-element e-flexbox-base e-default-div e-aa44574-2f60a19 e-aa44574-2f60a19 \" data-id=\"aa44574\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"aa44574\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"69b7afd\">La solution<\/p>\n\t\t\t\t\t<p class=\"content-dark e-e6cba6f-4ae1da8 e-paragraph-base e-default-p\" data-interaction-id=\"e6cba6f\">Emerson10 a con\u00e7u le lancement de Celsius comme un syst\u00e8me de campagne modulaire, et non comme un pr\u00e9sentoir isol\u00e9. L'Emerson10 Octagon a ancr\u00e9 la zone shop-in-shop : il portait la canette g\u00e9ante au-dessus de la ligne de rayon et rendait la marque visible depuis toutes les directions. <br><br>Les Faster Displays et les Faster Totems ont d\u00e9clin\u00e9 la m\u00eame identit\u00e9 \u00e0 plus petite \u00e9chelle pour les magasins disposant de moins de surface, les habillages de palette ont transform\u00e9 le stock en volume de campagne aux couleurs de la marque, et les accessoires ont relay\u00e9 le message sur toute la surface de vente. <br><br>Tous les \u00e9l\u00e9ments ont \u00e9t\u00e9 produits dans une seule usine, imprim\u00e9s selon un seul standard colorim\u00e9trique et livr\u00e9s \u00e0 plat. Les \u00e9quipes magasin ont assur\u00e9 le montage \u00e0 leur rythme, ce qui a maintenu le d\u00e9ploiement dans les d\u00e9lais, dans chaque enseigne, pendant la fen\u00eatre de lancement.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e98ffaa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e98ffaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ten.celeht.ee\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Parlons de votre projet<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Campagne PLV Celsius Un syst\u00e8me shop-in-shop autoportant con\u00e7u pour le lancement de Celsius sur le march\u00e9 balte. Construite autour de l&rsquo;identit\u00e9 monochrome \u00e9pur\u00e9e de la marque et ancr\u00e9e par une canette g\u00e9ante, la campagne a \u00e9t\u00e9 d\u00e9ploy\u00e9e dans les plus grandes enseignes d&rsquo;Helsinki pendant les six premiers mois du produit en rayon. Emerson10 Octagon Faster [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5171,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-5170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-realisations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campagne PLV Celsius - Emerson10 POS factory<\/title>\n<meta name=\"description\" content=\"Comment un syst\u00e8me shop-in-shop modulaire, port\u00e9 par une canette g\u00e9ante, a fait exister le lancement de Celsius dans les plus grandes enseignes d&#039;Helsinki. 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