{"id":3810,"date":"2026-06-12T11:47:05","date_gmt":"2026-06-12T08:47:05","guid":{"rendered":"https:\/\/ten.celeht.ee\/okategoriserad\/hartwall-original-long-drink-pos-kampanj\/"},"modified":"2026-09-15T16:16:46","modified_gmt":"2026-09-15T13:16:46","slug":"hartwall-original-long-drink-pos-kampanj","status":"publish","type":"post","link":"https:\/\/ten.celeht.ee\/sv\/kundcase\/hartwall-original-long-drink-pos-kampanj\/","title":{"rendered":"Hartwall Original Long Drink POS-kampanj"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3810\" class=\"elementor elementor-3810 elementor-2364\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c87b1e7 e-con e-atomic-element e-flexbox-base e-default-div e-c87b1e7-fb93ea4 \" data-id=\"c87b1e7\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"c87b1e7\">\n    <div class=\"elementor-element elementor-element-16cec58 e-con e-atomic-element e-flexbox-base e-default-div e-16cec58-d7f63f7 \" data-id=\"16cec58\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"16cec58\">\n    \t\t<div class=\"elementor-element elementor-element-0577b9f elementor-widget elementor-widget-menu-anchor\" data-id=\"0577b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6945cd e-con e-atomic-element e-flexbox-base e-default-div e-f6945cd-40948b1 e-f6945cd-40948b1 \" data-id=\"f6945cd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"f6945cd\">\n    \t\t<div class=\"elementor-element elementor-element-ce3c040 elementor-widget__width-inherit elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"ce3c040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/ten.celeht.ee\/sv\/kundcase\/celsius-pos-kampanj\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--title\">Celsius POS-kampanj<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zm-28.9 143.6l75.5 72.4H120c-13.3 0-24 10.7-24 24v16c0 13.3 10.7 24 24 24h182.6l-75.5 72.4c-9.7 9.3-9.9 24.8-.4 34.3l11 10.9c9.4 9.4 24.6 9.4 33.9 0L404.3 273c9.4-9.4 9.4-24.6 0-33.9L271.6 106.3c-9.4-9.4-24.6-9.4-33.9 0l-11 10.9c-9.5 9.6-9.3 25.1.4 34.4z\"><\/path><\/svg><span class=\"elementor-screen-only\">N\u00e4sta<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"16002ee\" class=\"e-16002ee-109adec gallery-heading e-heading-base e-default-h1\">Hartwall Original Long Drink<\/h1>\n\t\t\t\t\t<p class=\"content-dark e-3371a44-08ccadc e-paragraph-base e-default-p\" data-interaction-id=\"3371a44\">En komplett varum\u00e4rkesupplevelse i butik f\u00f6r den finska marknaden<\/p>\n\t\t\t\t\t<p class=\"content-dark e-84ab727-0084e4d e-paragraph-base e-default-p\" data-interaction-id=\"84ab727\">N\u00e4r produkten \u00e4r ikonisk ska hela s\u00e4ljytan k\u00e4nnas som varum\u00e4rket. F\u00f6r Hartwall Original Long Drink handlade det inte bara om att g\u00f6ra en display. Kampanjen byggdes som en komplett mix av POS-l\u00f6sningar, med olika element som fungerar i olika butiksmilj\u00f6er och samtidigt h\u00e5ller ihop till en igenk\u00e4nnbar och enhetlig varum\u00e4rkesidentitet. Hartwall Original Long Drink har en s\u00e4rskilt stark koppling till Finland. Drycken togs fram till OS i Helsingfors 1952 och tillverkas \u00e4n i dag enligt originalreceptet.<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-d90f252 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d90f252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-717f6e9 e-con e-atomic-element e-div-block-base e-default-div e-717f6e9-38b6a79 \" data-id=\"717f6e9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"717f6e9\">\n    \t\t<div class=\"elementor-element elementor-element-d45d38a elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"d45d38a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Emerson10 Octagon<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f74a518 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"f74a518\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faster Arch<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-983fe46 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"983fe46\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pallet Wrap<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85e7e14 elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"85e7e14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Faster Display<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-052828f elementor-mobile-align-center elementor-align-center elementor-widget__width-auto elementor-list-item-link-full_width elementor-invisible elementor-widget elementor-widget-icon-list\" data-id=\"052828f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Golvdekaler<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e477057 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e477057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3253291 e-con e-atomic-element e-div-block-base e-default-div e-3253291-d4368c8 \" data-id=\"3253291\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3253291\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"dbb04ce\">Resultatet:<\/p>\n\t\t\t\t\t<p class=\"content-dark e-df7b10d-e752c94 e-paragraph-base e-default-p\" data-interaction-id=\"df7b10d\">En kampanj. Flera l\u00f6sningar. Ett igenk\u00e4nnbart varum\u00e4rke. Hartwall Original Long Drink \u00e4r ett bra exempel p\u00e5 hur en samling v\u00e4l designade POS-produkter kan fungera tillsammans som en enda kraftfull butikskampanj. I st\u00e4llet f\u00f6r att l\u00e5ta en display g\u00f6ra allt kombineras r\u00e4tt element f\u00f6r varje plats, vilket skapar synlighet, struktur och igenk\u00e4nning \u00f6verallt d\u00e4r kampanjen syns. Fr\u00e5n enskilda POS-enheter till kompletta butiksmilj\u00f6er: r\u00e4tt kombination g\u00f6r s\u00e4ljytan till ett verkligt varum\u00e4rkesm\u00e5l.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-ff382fe e-con e-atomic-element e-flexbox-base e-default-div e-ff382fe-24ec52e \" data-id=\"ff382fe\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"ff382fe\">\n    <div class=\"elementor-element elementor-element-9e90e21 e-con e-atomic-element e-flexbox-base e-default-div e-9e90e21-060b50c \" data-id=\"9e90e21\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9e90e21\">\n    \t\t<div class=\"elementor-element elementor-element-acaf098 elementor-widget elementor-widget-menu-anchor\" data-id=\"acaf098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<h1 data-interaction-id=\"1e6a5f4\" class=\"e-1e6a5f4-2e3f17d gallery-heading e-heading-base e-default-h1\">Projektgalleri<\/h1>\n\t\t\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-6284111 elementor-widget elementor-widget-gallery\" data-id=\"6284111\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;aspect_ratio&quot;:&quot;1:1&quot;,&quot;overlay_title&quot;:&quot;title&quot;,&quot;overlay_description&quot;:&quot;description&quot;,&quot;columns_mobile&quot;:2,&quot;columns_tablet&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns&quot;:4,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492250918.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Hartwall POS campaign Pallet Wrap\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgxMiwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC8xNzg1NDkyMjUwOTE4LmpwZWciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492250918-768x576.jpeg\" data-width=\"768\" data-height=\"576\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHartwall POS campaign Pallet Wrap\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492248910.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Hartwall POS campaign Emerson10 Octagon\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgxMywidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC8xNzg1NDkyMjQ4OTEwLmpwZWciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492248910-768x1024.jpeg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHartwall POS campaign Emerson10 Octagon\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492247064.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Hartwall POS campaign Faster Display\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgxNCwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC8xNzg1NDkyMjQ3MDY0LmpwZWciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492247064-768x1024.jpeg\" data-width=\"768\" data-height=\"1024\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHartwall POS campaign Faster Display\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492242627.jpeg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6284111\" data-elementor-lightbox-title=\"Hartwall POS campaign Faster Arch\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzgxMSwidXJsIjoiaHR0cHM6XC9cL3Rlbi5jZWxlaHQuZWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC8xNzg1NDkyMjQyNjI3LmpwZWciLCJzbGlkZXNob3ciOiI2Mjg0MTExIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/ten.celeht.ee\/wp-content\/uploads\/2026\/08\/1785492242627-768x827.jpeg\" data-width=\"768\" data-height=\"827\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__content\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__title\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tHartwall POS campaign Faster Arch\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-e6ecb6b e-con e-atomic-element e-flexbox-base e-default-div e-e6ecb6b-d6759b6 \" data-id=\"e6ecb6b\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"e6ecb6b\">\n    <div class=\"elementor-element elementor-element-5bbded2 e-con e-atomic-element e-flexbox-base e-default-div e-5bbded2-e8ac328 \" data-id=\"5bbded2\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5bbded2\">\n    \t\t<div class=\"elementor-element elementor-element-dfb619f elementor-widget elementor-widget-menu-anchor\" data-id=\"dfb619f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"factory\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edca1e4 e-con e-atomic-element e-flexbox-base e-default-div e-edca1e4-f16663b benefits-split__intro \" data-id=\"edca1e4\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"edca1e4\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"f7941fd\">Utmaningen<\/p>\n\t\t\t\t\t<p class=\"content-dark e-de76712-effb98c e-paragraph-base e-default-p\" data-interaction-id=\"de76712\">Varje butik \u00e4r olika. P\u00e5 vissa platser finns utrymme f\u00f6r en stor golvinstallation, p\u00e5 andra kr\u00e4vs en mer kompakt l\u00f6sning runt en befintlig frys eller pall. Kampanjen beh\u00f6vde anpassas till ytan, produktvolymerna och handlarnas krav, och samtidigt h\u00e5lla samma igenk\u00e4nnbara varum\u00e4rkesidentitet i varje format.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-aa44574 e-con e-atomic-element e-flexbox-base e-default-div e-aa44574-2f60a19 e-aa44574-2f60a19 \" data-id=\"aa44574\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"aa44574\">\n    \t\t\t<p class=\"heading-small e-paragraph-base e-default-p\" data-interaction-id=\"69b7afd\">L\u00f6sningen<\/p>\n\t\t\t\t\t<p class=\"content-dark e-e6cba6f-4ae1da8 e-paragraph-base e-default-p\" data-interaction-id=\"e6cba6f\">Kampanjen kombinerar flera displayformat i st\u00e4llet f\u00f6r att f\u00f6rlita sig p\u00e5 en enda l\u00f6sning. B\u00e5gar, palldisplayer, palldekor, golvgrafik, produktutsk\u00e4rningar, frysinramningar och frist\u00e5ende konstruktioner arbetar tillsammans och skapar en st\u00f6rre varum\u00e4rkesmilj\u00f6.<br><br>Storskaliga profilerade element skiljer Hartwall Original Long Drink-ytan fr\u00e5n hyllorna runt omkring. \u00d6verdimensionerade produktbilder, stark bl\u00e5vit grafik och upph\u00f6jd profilering ger synlighet fr\u00e5n flera h\u00e5ll och ger shopparen ett tydligt visuellt m\u00e5l.<br><br>En pall kan vara bara en pall. Med r\u00e4tt kombination av grafik, konstruktion och profilering blir den en del av kampanjen. Att rama in produkten, l\u00e4gga till kommunikation p\u00e5 golvet och skapa h\u00f6jd med b\u00e5gar och \u00f6verdimensionerade element g\u00f6r lagervolymen till en del av den visuella ber\u00e4ttelsen.<br><br>Det som g\u00f6r kampanjen s\u00e4rskilt intressant \u00e4r kombinationen av olika produkter som fungerar som ett system:<\/p>\n\t\t\t\t<div class=\"elementor-element elementor-element-6de4b66 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6de4b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Palldisplayer som rymmer stora produktvolymer och h\u00e5ller varum\u00e4rket synligt.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">B\u00e5gar och upph\u00f6jda element som skapar h\u00f6jd och synlighet i hela butiken.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Pallkl\u00e4dslar och profilerade paneler som g\u00f6r vanliga lagerplatser till varum\u00e4rkesytor.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Golvgrafik som tar kampanjen utanf\u00f6r sj\u00e4lva displayen.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Frysl\u00f6sningar som kopplar ihop varum\u00e4rkeszonen med kundens v\u00e4g genom butiken.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">3D-element och \u00f6verdimensionerade produktmodeller som ger djup, igenk\u00e4nning och visuell kraft.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Frist\u00e5ende displayer f\u00f6r kontrollerad produktpresentation och extra exponeringsyta.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e98ffaa elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e98ffaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ten.celeht.ee\/sv\/kontakta-oss\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ta kontakt<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hartwall Original Long Drink En komplett varum\u00e4rkesupplevelse i butik f\u00f6r den finska marknaden N\u00e4r produkten \u00e4r ikonisk ska hela s\u00e4ljytan k\u00e4nnas som varum\u00e4rket. F\u00f6r Hartwall Original Long Drink handlade det inte bara om att g\u00f6ra en display. Kampanjen byggdes som en komplett mix av POS-l\u00f6sningar, med olika element som fungerar i olika butiksmilj\u00f6er och samtidigt [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67],"tags":[],"class_list":["post-3810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kundcase"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hartwall Original Long Drink POS-kampanj - Emerson10 POS factory<\/title>\n<meta name=\"description\" content=\"B\u00e5gar, pallkl\u00e4dslar, octagons och golvgrafik gjorde finska butiker till Hartwall Original Long Drink-territorium. 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