12
Markets
across Europe, shipped from one factory
40
Years of experience
POS displays engineered in Estonia
4
Sales offices
Tallinn, Helsinki, Stockholm & Barcelona
20k
Monthly pieces shipped
And we still pick up the phone
ModuShelf Modular Displays
Semi-permanent POS displays built to last full campaign cycles. Kit-packed, tool-free assembly by store staff in five to seven minutes — and reconfigurable when the campaign changes.
View ModuShelf products →12+
months DISPLAY LIFESPAN
Built for semi-permanent retail use
5–7 MIN
ASSEMBLY TIME
Quick setup from kit-packed parts
96%
CORRUGATED CARDBOARD
Main structure made from cardboard
100%
CUSTOMISABLE
Adapted to your product, brand, and retail space
campaign variety
ModuShelf product types
ModuShelf is built for product presentation that needs more structure than a temporary cardboard stand, but more flexibility than a fixed retail fixture. The system can be adapted to different product categories, shelf layouts, campaign zones, and in-store environments.
ModuShelf Floor Display
A freestanding modular display for product ranges, launches, category promotions, and semi-permanent retail zones. The structure gives products a clear place in-store while offering branded surfaces.
- Product ranges
- Retail campaign zones
- Category displays
- Semi-permanent promotions
ModuShelf Shelving Unit
A modular shelf display for presenting multiple products, SKUs, sizes, or variants in a structured way. The shelving format can be adapted around product dimensions, display height, shelf count, and available retail space.
- Multi-SKU products
- Retail shelving displays
- Organised product presentation
ModuShelf Accessories
ModuShelf can be extended with practical accessories such as folder holders, cubes, standees, hanging elements, product supports, and other campaign-specific details. These extras adapt the display around the actual product: odd shapes, hanging items, literature, and campaign-specific details all get a proper place.
- Campaign-specific needs
Custom ModuShelf Configuration
When a standard shelf setup is not enough, ModuShelf can be configured around your product range, store environment, campaign duration, and brand requirements. The modular system gives teams more room to build the right display without starting from zero.
- Custom product displays
- Brand zones
- Retailer-specific requirements
Trusted globally by marketing teams at:
start the conversation
WHICH CAMPAIGN ARE YOU RUNNING?
Launch, category campaign, product range, shop-in-shop setup, or a longer in-store activation - ModuShelf gives you a modular display system that can be adapted around the product, the brand, and the available retail space.
1.
You have more than one product to present
A single display surface is not enough when the campaign includes multiple SKUs, flavours, sizes, or product variants. ModuShelf helps organise the range clearly. A single display surface is not enough when the campaign covers multiple SKUs, flavours, or sizes. ModuShelf organises the range so shoppers read the full offer at a glance.
PROOF:
Modular shelving structure for organised product presentation.
2.
The campaign needs to stay in-store longer
Not every POS campaign disappears after two weeks. Some activations need to last months, support repeated use, or behave more like a semi-permanent brand fixture. ModuShelf is designed for longer in-store presence than a quick temporary display.
PROOF:
Semi-permanent POS display concept designed for durability and repeated retail use.
3.
You need a branded shelf zone, not generic retail shelving
Regular store shelving holds product. It does nothing for the brand. ModuShelf adds printed panels, headers, and branded surfaces, turning a product range into a recognisable brand area.
PROOF:
Full custom print available on corrugated cardboard display surfaces.
4.
The store space is awkward, limited, or different in every market
Some stores have space for a full display. Others give you a corner and a prayer. ModuShelf can be adapted to different space requirements, making it suitable for campaign rollouts. Some stores have space for a full display. Others give you a corner - ModuShelf adapts to both.
PROOF:
ModuShelf has a large variety of options and can be mounted according to available space.
5.
You need practical setup without a build crew
A display is only useful if people can actually assemble it. ModuShelf is designed to be built in minutes, making it practical for stores, field teams, and retail campaign rollouts.
PROOF:
ModuShelf can be built in a matter of minutes.
Sustainability
Semi-permanent structure with smarter material choices
ModuShelf is designed for campaigns where durability and responsibility both matter. Instead of producing a short-lived display for every small retail need, ModuShelf can support longer in-store use, branded product presentation, and modular reuse across campaign periods.
The structure is 96% corrugated cardboard with full custom print, held together by connectors and fittings made from recycled PET. When the campaign ends, the display separates cleanly: board into the paper stream, connectors reused or recycled.
96%
corrugated cardboard
12+ months
in-store lifespan
Recycled PET
connectors and fittings
100%
separable for recycling
Recent projects
A walk through the campaigns we've shipped across European retail this year. Click for more inspiration from our gallery.
Why ModuShelf
What sets ModuShelf displays apart?
ModuShelf is built for brands that need more than a simple floor stand. The system combines modular structure, branded surfaces, practical setup, and semi-permanent durability — giving products a clear, organised, and campaign-ready place in-store.
It is flexible enough for different spaces, strong enough for month-long campaign periods, and fully printed, so it reads as a brand fixture, not warehouse shelving with a logo.
ModuShelf is produced by EmersonTEN, with campaign support connected to the company’s wider POS factory setup in Estonia. That means design, print, production, packing, and delivery planning can be handled through one experienced POS partner.
Modular by nature
ModuShelf can be adapted to different product types, retail spaces, shelf layouts, campaign goals, and brand requirements. This makes it useful for product ranges, category displays, and store environments where one fixed format will not solve the problem.
Built for semi-permanent use
ModuShelf is designed for campaigns that need longer in-store presence than short-term promotional displays. It works well for brand zones, product ranges, retail activations, and display concepts that need to stay useful beyond a single weekend campaign.
Custom printed for brand visibility
The display can include custom printed cardboard surfaces, helping the structure carry brand identity, product messaging, campaign visuals, and promotional communication across the retail space.
Quick to assemble
ModuShelf is designed for practical setup: five to seven minutes from kit to finished display, manageable for any store team or field crew without training.
MODUSHELF GALLERY
The ModuShelf® has a large variety of options for showcasing your products, which means that no matter how much space you have available, ModuShelf® can be mounted ideally for you.
