ProPud POS campaign
ProPud needed a complete in-store campaign to celebrate 10 years of the brand and drive shopper participation in a "win a year's supply" competition. Emerson10 designed and produced the full campaign setup - three coordinated display formats delivering one connected retail moment.
- Emerson10 Octagon
- Half-pallet display
- Full campaign island
- Addons
The result:
The ProPud campaign turned regular supermarket floor space into a full brand takeover. The final setup helped ProPud celebrate the 10-year anniversary across three shopper touchpoints, drive competition entries through visible QR codes, and hold serious product volume — enough to support real sell-through, not just look pretty for a week.
Project Gallery
The challenge
ProPud's 10-year anniversary campaign needed to run across three shopper touchpoints at once - a hero island in the main store crossing, a half-pallet display near the freezer aisle, and a standalone octagon on secondary paths. All three had to launch on the same day, carry matching branding, and support a shared competition mechanic.
Running that through separate suppliers means matching print colours across three factories, aligning three lead times, and hoping three delivery windows land in the same week. ProPud needed one production partner responsible for the whole campaign - design, print, structural build, and delivery instead of stitching four suppliers together.
The solution
Emerson10 designed and produced the entire ProPud anniversary campaign in-house - three connected display formats delivered to the store as one build-ready package.
The hero island paired two half-pallet product walls with a central column carrying the competition mechanic, topped with three oversized milkshake bottle replicas at roughly 2× scale. Circular anniversary badges anchored the outer corners, and QR codes on the display sides linked shoppers directly to the competition entry.
The half-pallet display carried the full flavour range on four product tiers with a printed header board. The standalone Emerson10 Octagon extended the campaign into high-traffic zones with an oversized replica on top and a printed floor graphic defining the brand territory.