Oddly Good POS campaign
Oddly Good needed a compact, on-brand in-store display to grow visibility for its Barista oat drink range in Polish retail. Emerson10 produced a Faster Display setup that fit into existing store layouts while turning a small footprint into a full brand statement.
- Fasterdisplays©
- Faster POS display
- Addons
The result:
The Oddly Good POS campaign created a bold, product-forward in-store presence that stood out against a busy category shelf. The final setup helped Oddly Good introduce the Barista range to Polish shoppers, communicate the Finnish oat origin story, and drive shelf visibility without needing a full pallet footprint.
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The challenge
Polish shoppers didn't know Oddly Good yet. The brand needed a display that could introduce itself. Finnish oat heritage, playful visual identity, and full Barista range — in the few seconds a shopper walks past the plant-based aisle.
The setup had to fit into tight retail footprints without disrupting store flow, communicate the brand story clearly to first-time buyers, and hold enough product volume to support real sales rather than just brand exposure.
The solution
Emerson10 produced an Oddly Good POS campaign using the Faster Display system with fully custom branded panels.
The Faster Display carried three product tiers of the Barista range with clear pricing rails, and its slim tower format tucked in next to the existing category shelf without eating floor space. The side panel doubled as a second billboard, carrying the Finnish oat origin story with editorial-scale brand photography visible from the adjacent aisle.
Patented auto-assembly and 100% recyclable cardboard construction meant every store received a display that went up in minutes and cleared Oddly Good's sustainability requirements.