Sensodyne POS campaign
Sensodyne needed an in-store campaign to support its Cancerfonden partnership, donating 2 kr to the foundation for every pack sold under the "Starkare tillsammans" message. Emerson10 designed and produced the whole campaign in-house as one coordinated retail setup.
- Emerson10 Octagon
- Fasterdisplays©
- Faster Arch
- Printed floor decal
The result:
The campaign gave Sensodyne's Cancerfonden partnership a real place on the floor instead of a line of small print. Across a hero octagon and a shoppable shelf display, the donation message stayed front and centre at the point of purchase, the full range sat within easy reach, and the 2-för-45 offer did the commercial work, with fundraising and sell-through running on the same footprint.
The challenge
Cause campaigns live or die on tone. A pink ribbon and a donation line can read as sincere or as opportunistic, and the difference is mostly craft: typography, restraint, and how naturally the charity partner sits beside the brand. Sensodyne needed a display where the Cancerfonden co-branding looked earned, the "2 kr per pack" promise was impossible to miss, and the campaign badge held as much weight as the product itself.
It also had to earn its keep commercially. The same system needed to hold the full range, front the 2-för-45 price offer, and work in two very different spots: a health-and-beauty aisle where the mood is calm and considered, and open floor space where a display has to reach across a wider room.
The solution
Emerson10 built the Sensodyne campaign around an Emerson10 Octagon as the hero and a Faster Display as its shoppable counterpart, wrapped in one consistent Cancerfonden identity.
The Octagon anchored the campaign with eight branded faces, oversized toothpaste-tube replicas and printed pink-ribbon cut-outs rising above the shelf line, and soft floral framing that kept the cause message warm rather than clinical. A printed floor decal ringed the base with the donation promise, marking out the zone before a shopper reached it.
The Faster Display carried the same look into the aisle on stacked product tiers, with toothpaste on top, toothbrushes on an angled tray and backup stock below, while a Faster Arch framed the whole unit, its pillars carrying the campaign portraits and the Cancerfonden badge and a hanging "Kampanj 2 för 45:-" header handling price overhead. Flower and ribbon add-ons crowned the arch and tied the two setups together, so wherever a shopper met Sensodyne in the store, the partnership read as a single campaign rather than separate displays that happened to match.