Celsius POS Campaign
A free-standing shop-in-shop system built for Celsius's Baltic market launch. Engineered around the brand's clean monochrome identity and anchored by an oversized hero can, the campaign was deployed across Helsinki's largest retail chains during the brand's first six months on shelf.
- Emerson10 Octagon
- Faster Display
- Faster Totem
- Pallet Covers
- Addons
The result:
The campaign gave Celsius a recognisable brand territory in stores where the product had no shelf history yet. One display system covered every store format: a full shop-in-shop takeover where floor space allowed, a totem and pallet setup where it did not. The monochrome identity carried across every element, so the launch read as one brand wherever shoppers met it, from the store entrance to the chiller aisle.
Project Gallery
The challenge
Celsius was entering stores where shoppers did not know the brand, in a category where every competitor fights for attention with colour and noise. The launch needed presence from day one: visible across the aisle, holding real product volume, and unmistakably Celsius at first glance.
The practical side was just as demanding. Store layouts varied from chain to chain, so no single display format would fit everywhere. And with a rollout across Helsinki's largest retail chains, every unit had to ship flat and be assembled by store staff, with no field crew visiting each location.
The solution
Emerson10 built the Celsius launch as a modular campaign system rather than a single display. The Emerson10 Octagon anchored the shop-in-shop zone, carrying the oversized hero can above the shelf line and giving the brand visibility from every direction.
Faster Displays and Faster Totems scaled the same identity down for stores with less floor space, while pallet covers turned bulk stock into branded campaign volume and add-ons carried the message across the retail space.
Every element was produced in one factory, printed to one colour standard, and delivered flat-packed. Store teams handled assembly on their own schedule, which kept the rollout on time across every chain during the launch window.
